subjective and objective analysis of the discourse of using the internet with emphasis on the qualitative method

the purpose of this paper is to study the social aspects of nativization of using the internet by describing the manner of interaction of the users with the internet and the manner of application of the qualitative research method. to do so, the writer has first studied the characteristics of the information society, methods of using information and communication technology and the conceptual framework of the subject of nativiation of technology. the writer has then studied critically certain aspects of the quantitative method. the main emphasis is on how to use, in certain cases, the qualitative method in the analysis of social subjects, a method that is not very common in the scientific society of iran.